Artificial Intelligence Program

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The Artificial Intelligence Business Essence Program

Program Overview:

Artificial Intelligence (AI) has the same revolutionary potential today that the internet had in the 90s and 2000s. It is a powerful general-purpose technology which is set to transform every industry, organization, product and process. It is already impacting everything from diagnosing diseases to maintaining equipment, from customer engagement to the way you shop, from recruiting talent to marketing and sales. During the next 10-20 years as the full potential of AI unfolds, the effects that can already be seen today will only be magnified. The time to act is now while you can still gain an edge over your competitors.

This program gives leaders, executives and functional experts the strategic understanding and concrete tools they need to analyze how AI will affect their industry and how they can apply AI to their specific business context.

You do NOT need to have any technical knowledge to attend this course! It is a hands-on, non-technical introduction that cuts through the hype. We use case studies, examples, applications, video documentations and live and recorded Q&As with experts from across the entire value chain and various industries.

In all strategic questions, the Why determines the How. This also holds true for the way you use AI in your company. Or in other words: Your AI strategy and projects have to be a derivative of your overall strategy. The AI Business Essence Program teaches you how to get from one to the other.

In the concluding part of the workshop, the focus shifts to the concrete ‘how-to’ and we work through the 5 key aspects of how to get started in a systematic way.

Overall, we combine a ‘how-do-I-use-it-on-Monday’ approach with rigorous analysis and a strategic perspective. The ultimate goal is that you go back to your job feeling confident about what to do next, with a customized, actionable plan in your pocket and a vision in your head.

Participant Profile:

Leaders and decision-makers in companies who are considering if and are wondering how to use AI in their company
Strategists who want to learn more about how AI is changing the competitive landscape of their industry
Managers whose company is already applying some AI tools and who want to gain a better understanding of it
Experts in the field of AI who want to gain insights on possible applications of their algorithms, tools and skills in industry

Program Content and Approach:

Artificial Intelligence is the topic of the day. Many think it is set to change entire industries if not the basis of our societies. If they have not done it yet, many countries and companies are rushing to develop an AI strategy.

But is it all just a hype? What can realistically be expected of AI today and tomorrow? And, more pragmatically, how do you build it into your overall strategy?

At the heart of the program are the following questions:

What is AI (and what is it not) and how does it work?
What can realistically be expected from AI technologies today and in the near future?
What are the best examples of how AI is already being used in other industries to reduce costs, develop new products and increase sales?
Which new opportunities does AI open up to generate value?
Which prices are in process of being changed by an order of magnitude by AI and how will this change the face of your industry? How will competitive dynamics change and how can you prepare for that?
How can AI tools be used to improve or totally reinvent the customer experience?
Which processes and tasks can be automated using AI applications?
How can business decisions be improved using AI?
How do machines learn from data? How do AI algorithms work and how do they differ from traditional approaches of mining data?
When is AI not a good solution yet and you should rather stick with what you have or search for the right human to do the job?
How can AI be made productive for medium-sized companies which do not have deep pockets or the requisite IT inhouse-capacities?
What do you need to be able to brief your data scientists and bridge the gap between business goals and what is technically possible?
How does AI impact B2B businesses vs. B2C businesses?

To answer these mission-critical strategic questions you don’t need to know what a Bellman Equation or a Markov-Decision-Process is. Therefore, technical detail is only included in the program to the extent it is absolutely indispensable to understand the strategic implications of AI.

But what you do need is up-to-the-minute information on current best practices, guidelines for how to use AI in your organization and a framework to think about its strategic implications. This is what the program delivers.

The learning approach is highly interactive and collaborative using a wealth of examples and applications from across the value chain and from various industries covering best-practices as well as potential pitfalls. Through video-examples, facilitated discussions and group work with your peers, working through templates to apply what you learn to your context and real-life in-depth case studies, the concepts come to life.

To further enrich the overall experience, the workshop features live interactions via videoconferencing with entrepreneurs, programmers and experts who work on the cutting edge of developing AI applications.

Module structure:

Part 1: Overview

Part 2: What is AI? Really?

Part 3: How AI is changing the competitive landscape of industries.

Part 4: Uses of AI applications across the value chain and in various industries.

Part 5: Key aspects of an AI strategy in your context

Part 6: Making it happen. How to get started in a systematic and structured way.

Part 7: Your questions

Part 8: Wrap up